Building Connections in Lille: Our Collaboration with Gabriel Cournil

Every collaboration tells a story. Our latest collaboration with Gabriel Cournil is more than just a limited-edition T-shirt. It's a tribute to the BMX community in Lille and the people who continue to push its culture forward.

Gabriel has been an active part of the local BMX scene for years. His passion, creativity, and dedication have made him a respected name within the community. Together, we wanted to create a T-shirt that represents not only his style but also the spirit of the riders and creatives who make Lille such a special place.

This collaboration is also rooted in our commitment to supporting the local scene. We were proud to sponsor the Street Jam, bringing together riders from across the region to celebrate BMX, creativity, and community. Events like these are what keep the culture alive, creating opportunities to ride, connect, and inspire the next generation.

We also had the pleasure of supporting the event at Halle de Glisse, one of Lille's most iconic destinations for action sports. It's a place where riders of all levels come together to progress, share ideas, and build lasting friendships exactly the kind of community we believe in.

The Gabriel Cournil collaboration reflects everything these events stand for: supporting local talent, strengthening the BMX community, and giving back to the culture that inspires us every day.

This T-shirt is more than a product. It's a celebration of Lille's BMX scene, the friendships built through riding, and the shared passion that continues to bring people together.

A huge thank you to Gabriel Cournil, everyone who joined the Street Jam, the team at Halle de Glisse, and the entire Lille BMX community. This collaboration wouldn't exist without you.

See you at the next session.